New property opening
A brand-new property in an area with no foot traffic, no finished rooms to photograph, and a fixed opening date. Social had to do the work location wasn’t going to.
A brand-new property in an area with no foot traffic, no finished rooms to photograph, and a fixed opening date. Social had to do the work location wasn’t going to.
A high-ticket coaching program with a well-defined audience but limited visibility. The fix was a funnel, not a posting schedule.
Almost entirely paid media on Facebook — traffic, and little else. Feeding the whole funnel took content interactions from ~720 to 9.4K.

I build social media presences from the ground up. Four years across Amazon, Marriott and luxury hospitality — running strategy for 10+ global properties and turning quiet channels into assets that actually drive revenue.
Grew one account from 2K to 65K followers in five months, fully organic. Scaled brand-new hotel properties from zero to 1K followers in under 30 days. Drove roughly $350K in event revenue through paid social, and lifted portfolio engagement 1,200% by rebuilding strategy from scratch.
Ten-plus countries, and long stretches in many of them — I’d rather learn a place than tour it. I taught myself two languages with a notebook, Netflix and a lot of practice, and I fall down rabbit holes on emotional psychology and human behaviour. There’s almost always music playing.
New accounts, new properties, new markets. Zero to 1K followers in under 30 days; 2K to 65K in five months — without leaning on budget to do it.
~$350K in event revenue through paid social, and a digital product past 1K downloads that converted free content into direct sales.
Audit, strategy, cadence. Facebook views up 85% and engagement up 1,200% across a 10+ property portfolio.
English, Spanish and Italian at full professional proficiency, running LATAM-wide campaigns across both B2B and B2C.
Full-lifecycle social strategy for five B2B and B2C clients, from planning through implementation. Grew one Instagram from 2K to 65K organically, launched a digital product past 1K downloads, and generated 400K monthly impressions through SEO and Pinterest curation.
Led the full marketing funnel — strategy, content, reporting and budget — for 10+ Marriott properties across LATAM. Grew Facebook views 85% and engagement 1,200%, scaled new property accounts from zero to 1K followers in under 30 days, and drove ~$350K in event revenue.
Supported authors across a multilingual environment in English, Spanish and Italian, consistently exceeding productivity and quality KPIs. Named Top Performer in the Amazon Books organization.
















“Working with Naza was such a gift! She made social media feel way less overwhelming and so much more doable. From helping me get my Reels up and running to refining posts and offering input on strategy, she was there every step of the way. Naza was always accessible, responsive and full of encouragement. Her warmth, positive energy and helpful insights made the process not only easier, but actually more enjoyable! I loved having her in my corner. If you need someone who truly gets social media and can help you show up in a way that feels authentic and aligned, she’s your person!”
DZDebbie Zeichner
Business OwnerFreelance social media client
“Naza’s ability to anticipate client needs is truly exceptional. She consistently stayed one step ahead — identifying opportunities, proposing solutions before challenges escalated, and ensuring that every initiative aligned with the brand’s objectives and business goals. What sets her apart even further are her outstanding communication skills. She builds trust effortlessly, conveys ideas with clarity, and handles difficult situations with professionalism and composure. Her attention to detail and structured approach made workflows seamless, especially when managing content calendars, approvals, and ongoing campaigns.”
OMOsmy Martinez
Manager, Food & Beverage Social MediaMarriott International
“She quickly adapts to new contexts and thrives under pressure. Naza joined our department during a challenging crisis, and not only did she rapidly learn and take ownership of critical decisions, but she also exceeded expectations within a few months. She builds strong relationships with stakeholders, collaborates effectively with both her immediate and extended teams, and demonstrates a genuine eagerness to learn and understand processes.”
VAVictor Arce
Director, Field Marketing (Social Media)Marriott International
“I had the opportunity to manage Nazareth and was always impressed by her professionalism, work ethic, and commitment to excellence. Nazareth consistently delivered quality work, demonstrated strong accountability, and was a reliable contributor to the team’s goals. Beyond her technical and professional capabilities, Nazareth is a collaborative colleague who is respectful, dependable, and a pleasure to work with.”
LMLuis Moncada
Market Manager, Field Social Media — CASAMarriott International