Revive & Thrive Women
A leadership coaching business with a clearly defined audience, held back by visibility. It needed two things at once: reach beyond the people who already knew her, and a community around the brand rather than an audience that scrolled past.
The client had a high ticket coaching program and a clearly defined audience, but was limited by visibility, and needed two things at once to scale.
The people who already knew her weren’t enough to build a business on: growth meant reaching strangers, not just reengaging fans.
She needed a community around her brand, not just an audience that scrolled past.
The strategy started with the funnel itself: mapping out what needed to happen at each stage, from a stranger’s first scroll to an actual client.
An ebook built on her expertise (30+ pages, 30+ practices), designed and built end to end, with marketing promotion owned end to end too. Access was gated behind a comment keyword, so every piece of content was engineered to generate a specific, trackable engagement action, feeding the algorithm, which fed reach, which fed followers. A loop, not a one time push.
Attention grabbing formats stopped the scroll and educated cold viewers who’d never seen the account before; trust building formats let her personality carry the relationship forward with people who’d already noticed her.
When she went on maternity leave for 3 months, previously filmed content was repurposed and resequenced to keep the funnel running without her actively posting, so growth didn’t stall while she was out.
30+ pages, 30+ practices, researched, written, designed, and shipped as the lead magnet at the center of the funnel.
Trending formats and optimal timing got the content seen, but the content itself is what got people to stay and follow.
The goal was never aesthetic polish, it was making people feel like they knew her and could relate to her.
Repurposed existing content so the loop (content, comment keyword, lead magnet, follower) kept working while she was on maternity leave.
