Hello, I’m Naza I’m a social media manager

Previously at Marriott, Amazon, Nayara Resorts
Courtyard by Marriott, Coyol — content grid

New property opening

A brand-new property in an area with no foot traffic, no finished rooms to photograph, and a fixed opening date. Social had to do the work location wasn’t going to.

Marriott, 2025

2K to 65K

A high-ticket coaching program with a well-defined audience but limited visibility. The fix was a funnel, not a posting schedule.

Freelance, 2024

Reviving a sales-only account

Almost entirely paid media on Facebook — traffic, and little else. Feeding the whole funnel took content interactions from ~720 to 9.4K.

Full-funnel rebuild, year over year
Naza working

Hello,I’m Naza

I build social media presences from the ground up. Four years across Amazon, Marriott and luxury hospitality — running strategy for 10+ global properties and turning quiet channels into assets that actually drive revenue.

Professional highlights

Grew one account from 2K to 65K followers in five months, fully organic. Scaled brand-new hotel properties from zero to 1K followers in under 30 days. Drove roughly $350K in event revenue through paid social, and lifted portfolio engagement 1,200% by rebuilding strategy from scratch.

Out of office

Ten-plus countries, and long stretches in many of them — I’d rather learn a place than tour it. I taught myself two languages with a notebook, Netflix and a lot of practice, and I fall down rabbit holes on emotional psychology and human behaviour. There’s almost always music playing.


My super powers

Building from zero

New accounts, new properties, new markets. Zero to 1K followers in under 30 days; 2K to 65K in five months — without leaning on budget to do it.

Turning channels into revenue

~$350K in event revenue through paid social, and a digital product past 1K downloads that converted free content into direct sales.

Rescuing underperforming accounts

Audit, strategy, cadence. Facebook views up 85% and engagement up 1,200% across a 10+ property portfolio.

Trilingual, multi-market

English, Spanish and Italian at full professional proficiency, running LATAM-wide campaigns across both B2B and B2C.

Experience

2022 – Present

Freelance

Marketing & Content Manager

Full-lifecycle social strategy for five B2B and B2C clients, from planning through implementation. Grew one Instagram from 2K to 65K organically, launched a digital product past 1K downloads, and generated 400K monthly impressions through SEO and Pinterest curation.

2025 – 2026

Marriott

Social Media Manager

Led the full marketing funnel — strategy, content, reporting and budget — for 10+ Marriott properties across LATAM. Grew Facebook views 85% and engagement 1,200%, scaled new property accounts from zero to 1K followers in under 30 days, and drove ~$350K in event revenue.

2021 – 2022

Amazon

Customer Resolution Specialist

Supported authors across a multilingual environment in English, Spanish and Italian, consistently exceeding productivity and quality KPIs. Named Top Performer in the Amazon Books organization.


My tools

Instagram
Facebook
LinkedIn
Pinterest
TikTok
Meta Ads Manager
Meta Business Suite
Canva
Adobe Illustrator
monday.com
Notion
Airtable
Google Drive
Salesforce
Microsoft Office
ChatGPT
Claude

Education

2026

Certified Digital Marketing Associate

Meta
2024

B.S. Hospitality Management

Universidad Latina de Costa Rica
2024

International Certificate in Hospitality Management

National Louis University

Kind words

“Working with Naza was such a gift! She made social media feel way less overwhelming and so much more doable. From helping me get my Reels up and running to refining posts and offering input on strategy, she was there every step of the way. Naza was always accessible, responsive and full of encouragement. Her warmth, positive energy and helpful insights made the process not only easier, but actually more enjoyable! I loved having her in my corner. If you need someone who truly gets social media and can help you show up in a way that feels authentic and aligned, she’s your person!”

DZDebbie Zeichner

Debbie Zeichner

Business Owner
Freelance social media client

“Naza’s ability to anticipate client needs is truly exceptional. She consistently stayed one step ahead — identifying opportunities, proposing solutions before challenges escalated, and ensuring that every initiative aligned with the brand’s objectives and business goals. What sets her apart even further are her outstanding communication skills. She builds trust effortlessly, conveys ideas with clarity, and handles difficult situations with professionalism and composure. Her attention to detail and structured approach made workflows seamless, especially when managing content calendars, approvals, and ongoing campaigns.”

OMOsmy Martinez

Osmy Martinez

Manager, Food & Beverage Social Media
Marriott International

“She quickly adapts to new contexts and thrives under pressure. Naza joined our department during a challenging crisis, and not only did she rapidly learn and take ownership of critical decisions, but she also exceeded expectations within a few months. She builds strong relationships with stakeholders, collaborates effectively with both her immediate and extended teams, and demonstrates a genuine eagerness to learn and understand processes.”

VAVictor Arce

Victor Arce

Director, Field Marketing (Social Media)
Marriott International

“I had the opportunity to manage Nazareth and was always impressed by her professionalism, work ethic, and commitment to excellence. Nazareth consistently delivered quality work, demonstrated strong accountability, and was a reliable contributor to the team’s goals. Beyond her technical and professional capabilities, Nazareth is a collaborative colleague who is respectful, dependable, and a pleasure to work with.”

LMLuis Moncada

Luis Moncada

Market Manager, Field Social Media — CASA
Marriott International